Bibliometrics in International Business: Guiding Future Research Virtual Webinar

Date and Time for this Past Event

Thursday, May 26, 2022 11am - 12pm

Details

This webinar provides an introduction to bibliometrics as a research tool, the basic steps in preparing and implementing a bibliometrics project, ways of analyzing and discussing data-driven results, and providing frameworks for guiding future research. The webinar will provide several examples of how bibliometrics has been used in international marketing/business.

Key Takeaways:
1. Understanding bibliometrics as a research tool to explore various disciplines or topics within a discipline.
2. A stepwise guide to undertaking bibliometrics research.
3. Developing data-driven conceptual frameworks as means of guiding future research.

Dial-In Information