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SunTrust to buy FirstAgain

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January 24,2012

SunTrust Banks Inc. will buy FirstAgain LLC to boost its presence in the direct online lending market.

San Diego-based FirstAgain provides direct unsecured loans to super-prime borrowers though the Internet. FirstAgain will operate with its management team as a unit of Atlanta-based SunTrust’s consumer banking line of business.

“FirstAgain’s technological prowess and expertise provide SunTrust with an attractive nationwide online lending platform,” said Brad Dinsmore, SunTrust consumer banking and private wealth management executive.

-Courtesy, the Atlanta Business Chronicle

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