Hard Rock Hotels Opens 195-Key Reverb Downtown, First-Ever For New Brand

December 21,2020

Hard Rock Hotels over the weekend announced the official launch of Reverb by Hard Rock, a new hotel concept “designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals, and travelers alike,” according to a press release. With a location adjacent to Mercedes-Benz Stadium, Reverb Downtown Atlanta marks the first Reverb opening, with additional properties slated to open in “major” U.S. cities in the next two years (Hard Rock did not disclose the planned cities.) The hotel was supposed to open in November.

“Our guiding principle when ideating around Reverb was fostering social connections and providing a multitude of spaces for our diverse range of guests to express themselves and their passions for creativity and exploration,” Jim Allen, chairman of Hard Rock International, said in the release. “Through our extensive research, we understand the modern traveler is hungry for opportunities to connect with new people and encounter a melting pot of cultures and experiences. To meet those aspirations, we crafted a unique hotel brand that is the ultimate sanctuary for the dynamic needs of today’s travelers, but also has a clear Hard Rock feel to it through music.”

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