100 Peachtree Collaborates with GSU School of Art & Design

February 8,2013

Georgia State University (GSU) Earnest G. Welch School of Art and Design students are collaborating with CAP Member, America’s Capital Partners (ACP), the owners of 100 Peachtree, as part of the building’s rebranding strategy.

Students in the undergraduate programs are participating in a design competition titled “Identity 100: Rebranding 100 Peachtree” while the curriculum for the graduate students in the Interior and Graphic Design Studio includes marketing displays for the building’s 31st floor. As part of their commitment to the development of downtown Atlanta, ACP is establishing a $28,000 grant for future students attending GSU that will be funded over a period of three years.

“This is an exciting relationship for us,” stated Michael White, Director of the Welch School of Art and Design. “Providing our students with real world experience is invaluable. Not only will they have the opportunity to assist in rebranding a landmark example of the international style of commercial architecture, but students will also be working directly with leaders in the business community. ”

A comprehensive restoration plan for 100 Peachtree is underway and includes new energy efficient dual-pane windows, a complete renovation of the lobby and a newly landscaped café and retail plaza. Constructed in 1968 by the international architectural firm of Skidmore, Owings & Merrill (SOM), 100 Peachtree has long been an iconic landmark in downtown.  Modern amenities being added include a mock courtroom and conference facilities, both opening this month, along with a fitness center and state-of-the-art security. For leasing information contact CAP Member, CBRE, at (404) 504-7900.