April 1-30, 2008

Walk There! Challenge
Get ready once again to lace up your shoes and take it to the streets in April to improve your health, help clean up the air and reduce traffic for the Metro Atlanta Walk There! Challenge. The month-long program runs from April 1st  to the 30th , promoting physical activity and walking as a form of transportation. Sign up begins March 1st.  

Participation is easy! If you are an employer or property management company, please contact Crystal Clark cclark@atlantadowntown.com. If you are an individual working in Downtown Atlanta, follow these steps:

Step 1: Sign up with Commuter Rewards.
If you are already registered on Commuter Rewards, you are already signed up for Walk There! To see if your company already has a Commuter Rewards site within which you can register, please go to atlantadowntown.com/TransParking_CommuteTrakEnroll.asp
Otherwise you can go to www.logyourcommute.com/DowntownCommuters to register.

Step 2: Pick up your pedometer.
The Downtown TMA will be at a variety of locations throughout the month of March distributing pedometers.

Check the times below for Walk There! Challenge
pedometer distribution near you!

SunTrust Plaza - Food Court (303 Peachtree Center Ave.)
Monday, March 10th  12-1:30 pm

The Hurt Building – Lobby (50 Hurt Plaza)
Tuesday, March 11th  8:15-9:15 & 4:30-5:30pm

 One Ninety One Peachtree - Lobby (191 Peachtree St.)
Tuesday, March 11th  12-1:30pm

Peachtree Center – Food Court (235 Peachtree St.)
Wednesday, March 12th  12-1:30pm

 Centennial Tower - Lobby (101 Marietta St.)
Thursday, March 13th  12-1:30pm

260 Peachtree Street – Lobby
Monday, March 17th  12-1:30pm

 American Cancer Society Center – Lobby (250 Williams St.)
Friday, March 21st  12-1:30pm

Equitable Building – Lobby (101 Peachtree St.)
Monday, March 24th  8:30-9:30 am

30 Allen Plaza – Lobby (30 Ivan Allen Jr. Blvd.)
Monday, March 24th  11:30 am – 1:00 pm

Woodruff Park – North side of the park, along Auburn AvenueTuesday, March 25th  11-1pm

 Woodruff Park – North side of the park, along Auburn Avenue*
Thursday, March 27th  11-1pm
* Pedometer supply permitting

Step 3: Log your steps each day.
At the beginning of each day, log your steps from the day before and then clear your pedometer to start over.

Step 4: Win iPod Shuffle or Prizes.
Stay tuned to emails from the Downtown TMA’s Outreach Coordinator, Crystal Clark, announcing weekly winners and surprise patrols during April, where you can win a prize just for wearing your pedometer.

About the Walk There! Challenge
The Metro Atlanta Walk There! Challenge is a region-wide event drawing on the strengths of the nine organizations in metro Atlanta working to reduce traffic congestion by increasing the use of commute alternatives.  These organizations include the Downtown TMA, the Clean Air Campaign, Buckhead Area Transportation Management Association, Clifton Corridor TMA, CobbRides, Commuter Club, the Hartsfield Area TMA, Midtown Transportation Solutions, ASAP+ and the Perimeter Transportation Coalition.
Every week two individuals from each organization’s area in metro Atlanta will be randomly selected to win an iPod shuffle.  At the end of the competition, whoever logs the most steps for each area will win a get-a-way at the Inn at Serenbe.

Complete List of Rules

Walk There Tips
Depending on stride, most people cover a mile in 2,000 steps.  Though studies suggest that 10,000 steps per day is a good ballpark goal, many Atlantans are more likely to find themselves in the range of 900 to 3,000 steps per day.  Getting the steps to add up can be quite easy. Many people work within walking distance of restaurants and shops, or errands like trips to the ATM, the drugstore or dry cleaners.  At home and on the weekends, there are additional opportunities to reduce driving, such as walking your child down the street to a friend’s house rather than driving or walking to stores within a shopping center as opposed to driving to each one.

The Metro Atlanta Walk There! Challenge focuses on education about pedestrian issues in a fun and friendly competitive atmosphere. Challenge your neighbor, co-worker, friends, staff and yourself to walk more, drive less, and, in the process, to promote better health, cleaner air and less traffic.

If you have any questions, please contact Crystal Clark cclark@atlantadowntown.com or call 404-658-1877.